SecretCon 2026
The Cybersecurity ROI Crisis – Why Offense Is the Ultimate Game Changer
Jason Rowland
Abstract:
Global cybersecurity spending is projected to exceed $377 billion by 2028, up from $212 billion in 2025. However, this surge in defensive spending has not prevented a parallel explosion in cybercrime costs – estimated around $10.5 trillion annually by 2025. Despite pouring money into traditional defenses, a staggering 87% of organizations suffered at least one breach in the past year. It’s clear that the reactive, defense-only approach is yielding a poor return on investment. This provocative talk makes the case for a different strategy: managed offensive security services. Instead of waiting for the next attack, organizations must start hacking themselves – continuously testing and fortifying their systems to find weaknesses before the bad guys do. We’ll explore how proactive security operations (like
continuous penetration testing, red teaming, and attack surface management) can directly stop attackers, backed by hard evidence – e.g. every $1 spent on pen testing saves up to $10
in breach costs. Geared toward board-level decision makers and CISOs, the talk challenges cybersecurity dogma and offers a bold blueprint for reallocating a portion of bloated defensive budgets into high-impact offensive initiatives. The goal is to deliver real risk reduction, better ROI, and a much-needed shift in favor of defenders in 2026.

Jason Rowland
Chief Delivery Officer @ Evolve Security
Jason Rowland is a cybersecurity leader with 20+ years of experience across both defensive and offensive security. He spent his first decade building and leading Security Operations Centers, directing major incident response efforts at Fortune 500s, and shaping SOC strategy at IBM Consulting—gaining firsthand insight into the challenges of defending vast attack surfaces. Over the past decade, Jason has led some of the nation’s most advanced offensive security teams, giving him a rare dual perspective. He now shares candid insights on why reactive defense models fail and how managed offensive security can disrupt adversaries and deliver real ROI. Passionate about challenging conventional thinking, Jason equips boards, CISOs, and security leaders with bold, transformative approaches to change the cybersecurity equation.